The World of VD

The very sight of VD probably raises an eyebrow to those reading this right now. But unlike what we have known the abbreviation for in the past (and present, smh), is the best abbreviation I could cook up that integrates video with the digital world. Now that we have that all cleared up, let's briefly talk about digital marketing.

Anybody (or company) that considers themselves digital marketers should be more than willing to use video in their digital advertising campaigns. The population is spending more and more time online than any where else in terms of entertainment, news, work, and whatever else you can think of that can simply be typed into a Google search bar. The population is not only doing this on a desk or laptop but on their phones, gaming consoles, iPad, etc. Most of the projections on where digital marketing was heading have come alive rapidly. So the “smart marketer” would advertise where the traffic is most likely to take place, which is within the digital realm.



Below are two video posts within the entertainment industry that execute the digital marketing concept:













The first video “Lebron Rise” is Nike’s initiative of giving one of their top athletic sponsors an opportunity to react to all the ridicule of “The Decision” where James announced to the world that he was going to leave Cleveland and play in Miami back in July. This video has received over 3 million views since the commercial aired on Oct 24th, 2010 (same date as NBA season opener). Nike has effectively displayed their support for their superstar sponsor and has received the attention they sought out all the while advertising Lebron James’s latest shoe from the collection he has released with Nike since being drafted in the NBA in 2003.



The last video is one of the few collaborations with HP and Beats by Dr. Dre. Both companies effectively integrate music and technology to promote a laptop and its booming speakers (an extension of Beats by Dr. Dre headphone collection). HP is obviously trying to send the message that their laptops are capable of more than surfing the net and completing projects but are a great multimedia tool, particularly, for music. Dr. Dre showcases a flawless composition (as usual) in the back ground giving consumers an idea of just how well he knows a good sound and that Beats by Dr. Dre can help them obtain that same knowledge within the experience from his signature speakers and now popular brand. It’s clear that this video is obviously pushing digital marketing to those many digital users/consumers.